Experience You Can Count On.
ROOTED IN ATLANTA. BUILT ON EXPERIENCE.
22+
Years of Real Estate Experience
1979
Atlanta Roots Since
360°
Comprehensive Real Estate Advisory
MEET THE ATLANTA ACE™
BARBARA A. PRICE
Experience That Changes the Conversation.
Barbara A. Price brings more than 22 years of real estate experience, combining market intelligence, contract strategy, negotiation, property positioning and client advocacy to serve luxury buyers, sellers and investors throughout Metro Atlanta.
“I’ve watched Atlanta grow. Now I help my clients own a piece of it.”
Atlanta has been my home since 1979. As a proud graduate of Clark Atlanta University, my connection to this city is deeply rooted in my education, career, and the relationships I've built over the decades. I've witnessed Atlanta's remarkable transformation from its expanding skyline and thriving business districts to the growth of suburban communities that have become destinations for families, entrepreneurs, and investors.
Throughout this evolution, I've seen firsthand how real estate ownership can create opportunities, build wealth, and establish a lasting legacy for generations.That experience shapes how I serve my clients today.
With more than 22 years of real estate experience, my journey began in 2004 with an unexpected opportunity.
Fresh out of real estate school, I worked with clients from Los Angeles who were seeking commercial office buildings in Atlanta.Those early clients taught me how to evaluate the financial viability of commercial properties, look beyond the surface of a transaction, and identify the critical factors that can determine whether an investment makes sense.
The lessons were invaluable and continue to influence my approach to real estate today. I believe every property has a story, every transaction has important details, and every client deserves an advisor who understands more than the asking price. My professional background in business, accounting, financial management, and contracts allows me to examine transactions from multiple perspectives.
I pay close attention to pricing, property positioning, financing, contract terms, and negotiation strategies—including the important questions that may not have been asked. For me, real estate is about more than closing a deal. It's about understanding the opportunity behind it.
As Managing Broker and CEO of Price Realty Group & Commercial Advisors, LLC, I guide buyers, sellers, and investors through decisions that support both their immediate needs and long-term goals. Whether you're purchasing your first home, selling a luxury estate, relocating to Atlanta, or exploring a commercial investment, you deserve thoughtful preparation, sound judgment, and a broker who advocates for your interests.
